Drifting with the Coasters
Updated: Apr 11
The vast majority of musical acts—soloists, bands, vocal combos—never have a hit. A few have one hit and build an entire career out of it; Norman Greenbaum has lived comfortably on the royalties from his only hit, the ubiquitous "Spirit in the Sky" since 1969.
Some groups, on the other hand, have numerous hits but don't write their own material, the group being a vehicle for non-performing songwriters (like Leiber and Stoller) or a producer (like Phil Spector). Members of these groups come and go, while their group name lives on, with or without some connection to the original lineup. These groups typically make a living job by job, at state fairs or festivals or on ocean cruises that attract seniors who were teenagers when the group was hot.
Parkville, West Virginia, lies deep in the heart of coal mining country, a little beyond the middle of nowhere. I found myself there in the spring of 1981, unhappily teaching middle school to save up money before hitting the road again. The town had only a few thousand people spread out over a series of rugged hills and there wasn't much to do. It was too far to travel to a bigger town for basic entertainment, so the small, dark Phoenix Club was the default for anyone wanting to party.
I'd fallen in with musician friends who hung out there. Sometimes their bands played and sometimes we just drank a lot of beer and listened to the half dozen other decent bands from the region.
One of the guys I played music with, Bill, was from a wealthy local family. He was a talented keyboardist and especially loved music from the 1950s and early 60s. Bill decided to bring one of his favorite groups, the Coasters, to perform at the Phoenix.
The Coasters had a string of hits—"Searchin'," Yakety Yak," "Charlie Brown," "Poison Ivy," and many more. But by the Beatles era the Doo Wop group sound, with the same weary four chords and too-familiar swooping harmonies, was dated. The Coasters' last studio album was in 1972, but the group swapped members in and out through the 1970s and soldiered on, weathering disco and urban country and stadium rock by taking whatever work they could get.
Which led the Coasters to the tiny Phoenix Club, in the heart of coal mining country, in 1981. All of us musicians loved the band and I have no idea what Bill had to pay them to come all that way. I know he paid them in advance before settling down in the front row and starting on the first of many drinks, completely happy to have such legendary singers on the stage right in front of him.
I assumed the Coasters, all Black men in the middle of a hundred and fifty white people, many of them coal miners, were trepidatious when they took the stage. But I also assumed they had played to plenty of all-white audiences over the years. Just another paycheck. They put on a great show, with tight vocals and choreographed dance steps to go with their five-voice harmonies.
I was one of those odd kids who pored over record album covers and liner notes and read Billboard magazine at the local department store, until the manager kicked me out for standing there for hours reading but never buying anything. (We'd go through the same routine each Saturday.)
But many of the Coasters' albums had no liner notes and didn't list the group's members, nor who produced the album unless it was a famous name. When I finally saw the Coasters up close I didn't recognize anyone in the group from their album covers, but I attributed that to their getting older and to new members coming and going. They sure sounded like the Coasters.
They played a great show without introducing anyone by name. They did one encore—"Young Blood"—and thanked everyone and packed up quickly. Their van was waiting just outside and all their equipment was stashed away in a few minutes and they didn't have much to say. The lead singer shook Bill's hand and they were gone, on to another show in Virginia Beach or Biloxi or Pittsburgh.
A group like the Coasters didn't own the copyright to their songs, so their only income came from live performances. They weren't big enough to headline a casino residency or become the house band at some club. Instead, they made their living through an endless series of one-night stands, paid in cash and often sleeping in the van as they made their way overnight to the next job. Back then, a fake group could be in and out of a town before anyone got wise.
Soon I read that the Coasters of that era still had several of its founding members, including the core of their original sound--Carl Gardner on lead vocals, Ronnie Bright on bass vocals (that's him growling "Don't talk back!" on the song "Charlie Brown"), with long-time member Thomas "Curley" Palmer on guitar. Gardner claimed the rights to the Coasters trademark and spent a lot of time trying to stop rival groups from using the name.
Counterfeit Coasters were common--former Sha Na Na frontman Jon Bowzer called the Coasters, Drifters, and Platters the "three most valuable group names of the Doo Wop era… It's no accident that those are the victims [of impersonation], because how many hit records did those three groups have, in aggregate? Well over 100 hit records between the three groups."
Over the first half-century of the Coasters' existence, almost two dozen singers rotated in and out of its official lineup, but countless more called themselves "Coasters" for a day or a week or a package tour. Often these groups had names such as "The Original Coasters" or "[Original or part-time band member name]'s Coasters."
Sometimes they were just "The Coasters." Because the legalities were so murky, many original members of the band could credibly claim the right to use the name. Lawsuits were as common as an E-flat chord.
Promoters hired pseudo-Coasters because they were cheaper than the actual group and few fans noticed the difference. A theme that occurs over and over in American popular culture is the appropriation of Black music by white artists, and that era was no different. You only need to look as far as the countless songs originated by Black musicians but made hits by white singers, Elvis Presley being only the most obvious example. Few Black artists could afford to enforce the copyright for their songs, and recording contracts and performance opportunities were tightly controlled by white executives.
American Bandstand host Dick Clark was also a promoter and record company executive and could make a song a hit, but was notorious for knowingly employing fake versions of groups. He was sued more than once for it but got away with it a lot; in many cases, the original groups had changed members so many times that no one knew what the "real" band looked like or who had the rights to the name anyway.
Of course, all this was a lot easier in the days before the Internet. But to this day I don't know which, if any, of the original Coasters I saw.
Lawsuits were at least bloodless, but worse trouble seemed to follow the "real" Coasters. Their saxophonist had been murdered in 1971 and in 1980 the group's former manager was convicted of murdering one of their original singers. The manager eventually died in prison. Ten years later another of the group's early members, Cornell Gunter, was murdered in Las Vegas.
The group got a boost in 1995 when it was inducted into the Rock and Roll Hall of Fame. The "real" Coasters kept going, with original member Carl Gardner claiming ownership of the name and bringing new members in as needed. For many years he was the only original Coaster in the group. He retired in 2005 but the group he authorized to continue soldiered on without him. In 2007 he wrote a memoir about his time with the Coasters and his fight against the fake groups, called "Yakety Yak – I Fought Back."
When Gardner died in 2011, he left the legal right to the Coasters name (incorporated as "The Original Coasters Inc.") to his widow, Veta, who had managed the group since 1986. On his death his son by a previous marriage, Carl Jr., began using the Coasters name and trademark.
This prompted Veta to issue a legal warning that only she controls the Coasters copyright. According to Veta, "Carl Gardner Jr. has chosen to take his career in a different direction, which no longer has any association, or connection, or legal right to the name/mark of the Coasters. We wish him well."
In other words, Coaster buyer, beware. And the band plays on.
Photo courtesy Capitol Records.